ISSN 1842-4562
Member of DOAJ

Some Aspects of a Quantitative Market Research: "The Opinions and Attitudes of Renault & Automobile Dacia Car’s Buyer"

Gheorghe SAVOIU
Gheorghe CRUCERU


quantitative market research, stratified sample, hypothesis, buyer’s opinion, specific market law


The quantitative research on the stratified Romanian car market led to the conclusion that the famous law or Pareto optimal 20/80 can be recast in this area efficiently and with high sufficient coverage. The whole paper is nothing else but a quantitative market research and therefore firstly we select the main aspects to describe the specificity of Romanian car market as a specific and regional one. Introduction anticipates the importance of hypothesis in describing buyer’s opinions and attitudes. All the other sections, from the first to the last, are just a natural, detailed and selected story of a marketing research made methodologically correct to understand the traditional buyer.